Mantrac CAT.

Mantrac CAT.

Introduction

Introduction

As the exclusive Caterpillar® dealer across Africa and the Middle East, Mantrac Cat represents the gold standard in heavy equipment and power systems. When they approached us, we recognized this wasn’t just a website redesign – it was about digitally elevating a legacy brand trusted by mining, construction, and energy sectors.

Year

2020

Industry

Caterpillar Dealer

Scope of work

/

User Experience (UX) Design

/

E-commerce Development

Timeline

12 weeks

Introduction

As the exclusive Caterpillar® dealer across Africa and the Middle East, Mantrac Cat represents the gold standard in heavy equipment and power systems. When they approached us, we recognized this wasn’t just a website redesign – it was about digitally elevating a legacy brand trusted by mining, construction, and energy sectors.

Year

2020

Industry

Caterpillar Dealer

Scope of work

/

User Experience (UX) Design

/

E-commerce Development

Timeline

12 weeks

Challenges

Challenges

Challenges

Mantrac Cat approached us with an outdated website that no longer reflected their industry leadership. They needed a modern, high-performance digital platform to elevate user experience, strengthen brand authority, and drive qualified leads.

We crafted a sleek, conversion-optimized website with intuitive navigation, fast-loading pages, and strategic lead-generation touchpoints. The redesign focused on enhancing credibility, simplifying customer journeys, and maximizing engagement—ensuring every visit translated into measurable business growth.

The result

The result

The result

A future-ready digital hub that not only modernized Mantrac Cat’s brand perception but also delivered a seamless, high-converting experience for their customers.

The result? A high-performance digital platform that mirrors Mantrac Cat’s operational excellence – combining industrial strength with intuitive user experiences.

Araari®

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© 2025 Araari® Africa

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Creative Director

at Araari®

Stuart Aine

Araari®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Creative Director

at Araari®

Stuart Aine

Araari®

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Araari® Africa

Let’s talk.

Tell us about your project—whether it’s a website, SEO, or marketing.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Creative Director

at Araari®

Stuart Aine